Softtura™ vs Traditional Shapewear

  Others
All-Day Lift
No-Dig Comfort
Side Smoothing
Breathability
  • End the "Wire-Ache."

    Designed to eliminate the pressure points and bruising caused by traditional metal underwires

  • The "Second Skin" Feel

    Our 4-way stretch fabric molds to your unique shape for a gap-free fit that moves with you.

  • 1,000+ Wash Guarantee

    High-density fibres ensure your bra keeps its shape, lift and elasticity wash after wash

  • Instant Confidence

    Targeted back support improves your posture and provides a natural, youthful lift.

    Experience the Softtura™ Transformation

    Most wireless bras just cover you. Softtura™ actually shapes you. By combining medical grade support with everyday luxury, we've created the first bra that looks as good under a T-shirt as it feels on your skin. No more adjusting. No more poking. Just effortless beauty.

    Life Changing Relief for Hundreds of Users

    96%

    Of women reported an immediate reduction in shoulder and back tension

    95%

    Said they forgot they were even wearing a bra by the end of the day

    97%

    5-star reviews from women who officially "burned their underwires"

    See what over 1,500+ verified customers are saying about the comfort they were missing out on.

    • 14-Day Fit Guarantee

      If it doesnt fit like a dream, we'll exchange it or refund you. No questions asked.

    • Designed for Real Bodies

      From 32A to 44DDD, we've engineered our support systems to scale with your size

    • Discreet Shipping

      Fast, reliable and delivered right to your door in eco-friendly packaging.

      Trustpilot reviews

      Excellent 4.8 / 5

      • "Finally threw out all my underwire bras!"

        I'm not exaggerating when I say this bra changed my life. I've been wearing underwire bras for 20+ years thinking that's just what you have to deal with for any kind of lift or shape. The pain, the digging, the red marks at the end of the day—I thought that was normal!

        Then I found Softtura and honestly, I wish I'd found it years ago. It gives me the SAME lift as my underwire bras but I can wear it for 12+ hours without even thinking about it. I work as a nurse so I'm on my feet all day, and this bra has been a game-changer. No more counting down the hours until I can take my bra off!

        I ordered one to try, wore it once, and immediately ordered 3 more. I've slowly replaced every bra in my drawer. My husband even noticed and was like "you seem way more comfortable lately" 😂 YES BECAUSE I'M NOT IN PAIN ALL DAY.

        If you're on the fence, just try it. The 30-day return policy means there's zero risk. But trust me—you won't be returning it

        Sarah M. | Verified Buyer | Size: 34C

      • "The only bra I pack for travel"

        I travel for work constantly (usually 2-3 flights per week) and I used to pack 4-5 different bras depending on my outfits. Sports bra for the flight, regular bras for meetings, something fancier for dinners, etc.

        Now? I just pack 2 of these and I'm set for the entire trip.

        I wore one on a 14-hour international flight from NYC to Singapore and it was comfortable THE ENTIRE TIME. Didn't dig in during the flight, didn't cause any discomfort while sleeping, and still looked great when I landed and had to go straight to a meeting.

        It works under everything—t-shirts, blouses, dresses, even workout tops in a pinch. It's also easy to hand wash in a hotel sink and dries overnight, which is clutch for packing light.

        If you travel a lot, this is the bra you need. Versatile, comfortable, and actually keeps its shape even after multiple wears and washes. Total game-changer for my travel routine!

        Rachel W. | Verified Buyer | Size: 34B

      • "Skeptical but converted!"

        I'll be honest—I didn't think this would work for me. I'm pretty small-chested (32B) and I thought "there's no way a wireless bra will give me any kind of shape."

        WRONG. I was so wrong!

        This bra actually gives me cleavage?? Like, natural-looking cleavage that doesn't look fake or overly padded. I wore it to a wedding last weekend with a low-cut dress and got so many compliments. My best friend asked what bra I was wearing because she wanted to order one too 😂

        Also it's SO comfortable. I forgot I was wearing a bra halfway through the wedding (which was 8+ hours including photos, ceremony, reception, dancing). That has literally never happened to me before.

        Worth every single penny. Buying more colors ASAP!

        Amanda R. | Verified Buyer | Size: 32B

      • "Perfect for post-pregnancy bodies"

        I'm 6 months postpartum and still nursing, and finding a comfortable bra has been IMPOSSIBLE. Underwires hurt, regular nursing bras offer zero support, and I was basically living in sports bras and hating it.

        Found Softtura and decided to give it a shot. BEST DECISION. It's gentle enough for my sensitive skin right now but still gives me shape and support. I don't feel like I'm just letting everything hang there, you know?

        The wireless design is perfect for nursing because there's nothing poking or digging, and it's easy to pull aside when I need to feed my baby. Plus I actually feel like myself again instead of just "tired mom in a sports bra."

        If you're pregnant or nursing, seriously consider this bra. It's been a confidence booster during a time when I really needed it. ❤️

        Monica L. | Verified Buyer | Size: 36DD

      • "Finally, a wireless bra that WORKS"

        I have a smaller band size but larger cups (32DD) which makes bra shopping an absolute nightmare. Most wireless bras don't come in my size, and the ones that do have zero structure—everything just sort of... falls.

        Softtura is the FIRST wireless bra I've found that actually supports my chest properly. The cups are deep enough, the band is snug without being tight, and most importantly—IT LIFTS! I don't have to deal with the dreaded "uniboob" effect that I get with most wireless bras.

        I can wear fitted tops again without feeling self-conscious. I wore this under a bodysuit last week and my boyfriend was like "is that a new outfit?" and I was like "nope, just a new bra that actually makes my clothes fit properly" 😂

        For anyone with my size frustrations—this bra gets it. The sizing chart was accurate and the fit is perfect. Highly recommend!

        Priya S. | Verified Buyer | Size: 32DD

      • "My back pain is GONE"

        I'm 52 years old and I've dealt with chronic back pain for years. My doctor told me that poorly fitting bras can contribute to back pain, especially for women with larger chests. I always thought I was wearing the "right" bras but apparently not!

        I switched to Softtura about 2 months ago and I kid you not—my back pain has improved dramatically. The wide band distributes weight so much better than my old bras, and the fact that there's no underwire means I'm not dealing with that pressure point under my breasts anymore.

        I feel better, I look better, and I'm actually excited to get dressed in the morning instead of dreading putting on an uncomfortable bra.

        This might sound dramatic but this bra has genuinely improved my quality of life. If you're dealing with any kind of pain from your current bras, PLEASE try this. You deserve to be comfortable!

        Karen D. | Verified Buyer | Size: 38C

      • "Converted my whole friend group 😂"

        Not even kidding—I bought this bra, wore it to brunch with my girlfriends, and when I mentioned how comfortable it was, THREE of them ordered it right there at the table 💀

        We all got our bras within the same week and now it's all we talk about in our group chat. One of my friends is a teacher and she says it's the only bra she can wear through a full school day without wanting to rip it off the second she gets home. Another friend wore hers to a music festival (10+ hours of standing/dancing) and said it never moved or got uncomfortable.

        I have 4 now in different colors and I literally don't wear anything else anymore. My underwire bras are collecting dust in the back of my drawer. Actually I should probably just donate them because I'm never going back 😂

        If you're reading reviews trying to decide—just buy it. You're going to love it and then you're going to buy more. Save yourself the time and order 2-3 now!

        Taylor B. | Verified Buyer | Size: 34C

      • "My new everyday bra!"

        Okay so I have a bigger chest (36D) and I've tried SO many wireless bras. They're all the same—super comfortable but zero support. By lunchtime I'd look down and be like "where did my boobs go??" 😅

        This bra is DIFFERENT. It actually holds everything up and in place! I've been wearing it for 3 weeks straight (I have 2 that I rotate) and I'm obsessed. It's comfortable enough to sleep in but supportive enough to wear to work or even out to dinner.

        The best part? It's invisible under everything. I wore it under a tight white t-shirt and you couldn't see any lines or seams. 10/10 would recommend to anyone with a larger chest who's given up on wireless bras!

        Jessica T. | Verified Buyer | Size: 36D

      • "Wish I found this years ago!"

        I'm 67 years old and I've been wearing uncomfortable bras my entire adult life. I always thought that's just how bras were supposed to be—a necessary evil. My daughter bought me this bra for Mother's Day (best gift ever!) and I can't believe what I've been missing out on!

        It's comfortable enough to wear all day but still gives me a nice shape under my clothes. No more underwires poking me or leaving red marks. No more straps digging into my shoulders. I actually look forward to getting dressed in the morning now instead of dreading putting on a bra.

        I've since ordered 3 more (2 nude, 1 black) and I'm slowly phasing out all my old bras. At my age, comfort is everything, but it's also nice to still feel attractive and put-together. This bra gives me both.

        If you're older like me and think comfortable bras can't be flattering—try this. You deserve to feel good in your clothes at any age!

        Linda M. | Verified Buyer | Size: 40D